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A Guide to Successful Market Entry in China for Logistics Businesses



For companies looking to expand overseas, China presents a compelling opportunity for three reasons:


Second-Largest Economy Globally

  • Since joining the World Trade Organization (WTO) in 2001, China has seen a surge in foreign businesses entering its market. Membership in the WTO has stabilized its trading environment. Over two decades, China’s Gross Domestic Product (GDP) has increased eightfold, establishing it as the world’s second-largest economy. As of 2022, China boasts a GDP of $17,963.17 billion, according to the World Bank.

china gdp growth

A Vast Population Offers Ample Opportunities

  • With a population exceeding 1.4 billion, China offers a vast market for businesses to tap into, presenting numerous possibilities for growth and expansion.

Strategic Long-Term Economic Planning

  • In 2015, the State Council of China unveiled the “Made in China 2025” initiative, aimed at becoming a manufacturing powerhouse by enhancing quality and aiming for a 75% self-sufficiency rate in semiconductors by 2030. This strategy focuses on fostering new industries, boosting productivity, adopting advanced technologies, and creating employment opportunities. These plans suggest a trajectory of rapid economic growth for China.


Developments in the Greater Bay Area

Industrial Development

  • The Greater Bay Area (GBA), located in the Pearl River Delta, is a dynamic economic region encompassing eleven cities, including Hong Kong, Macau, Shenzhen, and eight others from Guangdong province. Each city contributes unique strengths to the region’s economy, with Hong Kong serving as a financial gateway and Guangdong as a leading manufacturing hub. The GBA is integral to the “Made in China 2025” strategy, promoting high-end manufacturing industries for economic growth.



Infrastructure Development

  • The GBA is bolstering its infrastructure with high-speed rail, bridges, underwater tunnels, and ports, which enhance global trade across all transportation modes. This development supports industrial growth and provides a robust foundation for businesses considering expansion into the Chinese market, whether for procurement or manufacturing.

Logistics Development

  • In 2019, Shenzhen Customs launched the “Composite Port in the GBA” project to streamline logistics flow in the region. This initiative has expanded to over 30 routes, including hub and feeder ports, simplifying customs procedures and reducing costs and transit times. The GBA’s comprehensive ocean freight system effectively integrates international shipping resources, strengthening the port cluster’s competitiveness by optimizing resource distribution.



Challenges in Chinese Logistics:

While China’s prominence as a manufacturing and trading hub is attractive, entering its market presents challenges, such as complex customs procedures, which can be time-consuming and expensive.


Warehousing Considerations in China:

Companies must navigate warehousing options carefully. Legal entities can utilize general warehouses, while others may opt for bonded warehouses or set up facilities in Hong Kong as a gateway.


Considerations for Bonded Warehouses:

Three key factors to consider when using bonded warehouses in China are:

  • Regulatory Fluctuations: China’s regulations change frequently and may be interpreted variably by authorities.
  • Customs Clearance Complexity: Ensuring accurate HS codes and documentation is critical to avoid delays.
  • Cost Implications: While warehousing costs may be lower than in Hong Kong, additional steps in the process can impact cost-effectiveness and timing.


Discover Your Gateway to China’s Market

Navigating the complexities of China’s market entry can be a daunting task, but with the right partner and strategy, it can also be a game-changer for your logistics business. At Nippon Express, we understand the intricacies involved and offer a tailored Double-Hub Warehouse Service that simplifies the process. 

By combining the efficiency of bonded warehouses with the strategic positioning of Hong Kong’s warehouses, we facilitate a seamless entry into the Chinese market. Learn more about how our Double-Hub Warehouse Service can empower your business